Buhler Industries Privacy Policy

Respecting Customer Information

The Buhler Industries Commitment to Your Privacy

Buhler Industries respects your right to privacy. This Policy outlines how Buhler Industries privacy principles protect your privacy as a key part of Buhler Industries on-going sales and services relationship with you as a valued customer. The privacy principles apply to all personal information that Buhler Industries collects from customers. Personal information refers to any personally identifiable information about you.

What Personal Information Does Buhler Industries Collect?

In connection with your equipment purchase, Buhler Industries collects the information provided by you that is necessary for your dealership to complete the transaction. Buhler Industries will also collect personal information from you through customer surveys, inquiries or requests for information and your visits to Buhler Industries web sites. You will only be asked to provide personal information in order to enable Buhler Industries to provide you with services such as providing new product information, offers, news, industry related information or assisting you in contacting a dealership.

Buhler Industries will collect information relating to your service transactions with authorized dealerships. As part of our on-going efforts to better understand your equipment needs and improve the products and the quality and efficiency of Buhler Industries and Buhler Industries’ dealership’s provisions, Buhler Industries will, from time to time, ask you to provide information regarding your purchase preferences and demographics through customer surveys. Buhler Industries will also collect any information that you provide through your customer service inquiries or when Buhler Industries responds to your requests for information.

Buhler Industries also collects information that you provide during visits to Buhler Industries web sites, including contact information, equipment information, customer survey information, owner information, and contest entry information you may have submitted via social media.

How is Your Personal Information Used?

Buhler Industries may use your personal information for the following purposes:

  • to respond to your requests for products, services or information;

  • to improve products and services and better understand your equipment needs, including through customer surveys;

  • to improve the operation/administration of our independently owned and operated dealer network, including quality assurance and training;

  • to administer your warranty coverage

  • to increase your awareness of Buhler Industries products and services; and

  • to include you in advertising or marketing campaigns to offer you Buhler Industries or other products and/or services where you have subscribed to such communications.

With Whom is Your Personal Information Shared?

For the purposes outlined above Buhler Industries will only share your personal information with Buhler Industries and with Buhler Industries dealerships.
Buhler Industries will not disclose any of your personal information to any other persons, except (i) with your prior consent; (ii) in connection with a sale of all or substantially all of the assets of one of Buhler Industries' businesses; or (iii) as may be required or permitted by law.

Your Consent

Your consent may be given expressly or implied, depending on the circumstances.

In connection with your equipment purchase or certain service requests you will be asked to consent expressly to Buhler Industries allowing the collection of personal information for the purposes identified herein.

When you visit Buhler Industries web sites (https://www.versatile-ag.com, http://www.farm-king.com, http://www.buhlerindustries.com) you consent to Buhler Industries collection, use and disclosure of your personal information that you provide on the web site. In some cases the web site may prompt you to provide your consent to the collection of certain personally identifiable information. By clicking “I have read and I agree” you are giving Buhler Industries permission, as applicable, to collect, use and disclose your personal information as described above under the headings “What Personal Information Does Buhler Industries Collect”, “How is Your Personal Information Used” “With Whom is Your Personal Information Shared?”.

In other cases, your consent is understood, such as when you respond to a customer satisfaction survey, request product information, a quote or demonstration from a web site or register for updates on the web site.
By providing any personal information in any email request or any interactive activities on Buhler Industries web sites you consent to Buhler Industries collection of that information.

Unless you request Buhler Industries not to do so, you agree that Buhler Industries may use and disclose to Buhler Industries and Buhler Industries dealerships your personal information for the purposes of selectively including you in advertising and marketing campaigns designed to increase the awareness of Buhler Industries brand products and services and the goodwill associated with Buhler Industries businesses. Some of Buhler Industries advertising and marketing campaigns include sending out Buhler Industries newsletters, service reminders and promotional offers.

Your Consent and Electronic Messages

Buhler Industries will only send email, text or other electronic messages to you if you have existing equipment warranty coverage or some other form of business relationship with Buhler Industries, or have asked for or otherwise agreed to receive emails, texts or other electronic messages from Buhler Industries. Any electronic message that you receive from Buhler Industries will identify Buhler Industries as the sender, enable you to contact Buhler Industries directly and provide for a means of unsubscribing from further electronic messages.

Buhler Industries Web Sites

Non-Personally Identifiable Information. When you visit Buhler Industries web sites, unless you tell Buhler Industries who you are or reveal any other personal information, Buhler Industries does not collect or store any information about you. The only information Buhler Industries collects and stores is non-personally identifiable information such as the name of your Internet service provider, the type of the Internet browser you used, and referring web site and the pages you request. Buhler Industries uses this non-personally identifiable information to generate aggregate statistics regarding Buhler Industries web site activity.

Cookies. Cookies are files that your web browser places on your computer's hard drive that permit websites to tell whether, and if so, how many times, you have accessed a web site previously, your language of choice, your dealer of choice, the state/province in which your internet provider resides, internet user behavioral analysis are just some types of data that gets stored in cookies. You may choose to decline to accept cookies if your browser permits but doing this may affect your experience when browsing web sites and also may limit your ability to access certain features of the web sites.

Pixel tags. A pixel tag is a transparent graphic image, sometimes called a web beacon, clear GIFs or tracking beacon, placed on a web site or in an e-mail, which indicates to us that a page or e-mail has been viewed. In addition, a pixel tag may tell your browser to get content from another server.

Children. Buhler Industries does not use its web sites to knowingly solicit personal information from or to market to persons under the age of majority.

How Long Does Buhler Industries Retain Your Personal information?

Buhler Industries retains your personal information as long as is required for the purposes identified when you provided the personal information and for any new purposes identified and consented to by you, and for an appropriate time thereafter.

Will Buhler Industries Privacy Policy Change?

Buhler Industries reserves the right, at any time, to modify this Policy at Buhler Industries sole discretion, and you agree to be bound by any such modifications, which shall be effective immediately upon Buhler Industries posting the revised Policy on Buhler Industries web sites.


POSTED:  04/08/2017